Variant

Control

New User Registration Redirect

My Keen : NPR vs Particular Audience (FBM > 91)

Loyalty Program Test

Loyalty Migration

Recharge Modal Test

Loyalty Double Points Promotion

Allocation 1 - ML/FL

Personalization > Sort > FBM to FBM + 14 days (Grandfathered)

New user Price Bucket Test

Allocation 1: TROS2/FL

Personalization > Sort > FBM to FBM + 91 days

Keen Elastic Category Rollout for Pre-FBM Users

BestMatch Category Popup

Machine Learning > Internal Recommendations v0 vs v1

Fbm14Day_PriceFilter

PaymentFlowV2

Homepage_Unauthenticated

Registration_Drawer

Variant - ios>60

ios>60

Variant - ios<60

ios<60

Keen Rewards > Ad Hoc CampaignV2 Threshold Test

Homepage_Unauthenticated_v2

Keen Rewards > Transcend Users Double Points Campaign

Keen Rewards > Churned Users Campaign

PaymentFlowV3

Keen Rewards > Post-FBM 7-Day Bonus

Chat_Versions

Homepage_Unauthenticated_v4

Personalization > Sort > Activating Users Day 1-28 (TROS2 vs. TROS3)

Personalization > Sort > Post Day 28 Users (TROS2)

Minimum_Amount_Recharge_V3

Personalization > Sort > Pre-Reg to FBM (FbmAdvisorsV2)

Variant - LV&MV

low_medium_value

Variant - HV

high_value

Variant - VIP

Keen Rewards > Duration Campaign

Personalization > Sort > Anon to Reg (TikTok)

HOPE RAINES

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