Featured Listings

Glossary
Auto-Bidding – This feature will charge the lowest possible amount for a qualified click. The lowest possible amount is one penny more than was required to rank your listing higher than the listing below yours at the time of the click. This amount will never be more than your Maximum Bid amount.
Auto-Ranking – This feature will automatically place your listing in the highest possible spot on the page in a listing category in relation to other featured listings based on Maximum Bid amounts. Keep in mind that your listing's rank can change in relation to other listings as the Maximum Bid amounts and availability of other listings in your category change.
Bid Expiration – A bid expires when you have insufficient funds in your account to keep paying for charged clicks generated by your Featured Listing; when you reach the maximum budget you've set when creating your max bid; when your listing has received excessive number qualified clicks without a paid transaction; when your listing no longer has a photo, has negative ratings or when the star average is less than 3.5 stars.
Bid ID - This is the ID associated to each unique bid (active and inactive).
Click – These are clicks that are tracked, but not charged.
Click ID – We track and report all clicks on your Featured Listing – both charged and uncharged. A click is recorded when a user clicks on links in your listing title, listing details, photo, Call Now button, or listing rating on Keen. A click is also tracked when a user browses Featured Listings over the phone and listens to your recorded voice greeting. This is the ID that is associated to each unique click.
Cost Per Charged Click - The average cost per charged click to feature a listing. This could be considerably less than your maximum bid due to Auto-Bidding, which charges the lowest possible amount for a click which is just one penny more than was required to rank you higher than the listing below you at the time of the click.
Current Max Bid - This is the current maximum bid you've placed for that listing.
Current Position - This is the current position for that listing in its featured category if it were available.
Customer Relationships and Retention - This is the rate at which customers make repeat purchases from an advisor's listing in relation to all other listings in the category.
Earnings from Clicks – All money earned from transactions directly resulting from Featured Listings clicks (FL clicks and FL Acquired Customers).
Earnings from Charged Clicks – Only money earned from transactions directly resulting from FL clicks.
Featured Listings - Featured Listings are paid placements in order to advertise listing services to thousands of potential customers.
FL Acquired Customer – This is a paid transaction from a customer whom you acquired through Featured Listings.
FL Charge Amt - The total amount charged for featuring a listing.
FL Transaction – This is a paid transaction (call, chat, or mail) that directly results from a Featured Listings click.
Historical Bids – The Historical Bids table is a guide to help you understand what is might cost to attain a specific Featured Listing position. While past results are no guarantee of future performance, Historical Bids are a valuable tool in determining the appropriate bid for you, depending on what time you are generally available for conversations and what position range you would like to appear in. The Historical Bid table represents the average cost for listings with quality scores similar to yours to appear in a specific slot range during a specific time of day. Historical Bids represents data from the previous seven days, and time slots are shown in Pacific Time.
Inactive – When your bid expires, it is marked inactive.
Listing Quality Score (LQS) - This is a score that is assigned to all listings in a category and is derived from a combination of factors that we believe best represents a reasonable measure of listing quality and customer satisfaction. Factors that contribute to a Listing Quality Score include: Quality of Service, Business Performance, and Ease of Doing Business.
Maximum Bid Per Charged Click - Your maximum bid is the highest amount that you're willing to pay for each charged click to feature your listing in your category on Keen.
Position – Your position is based on a combination of a listing's maximum bid amount and its Listing Quality Score (LQS) in relation to the maximum bid amounts and LQS of other listings in that category on Keen.
Charged Click – You are charged for a click when a customer with valid payment information (e.g. credit card or debit card) clicks on your Featured Listing when you are available to take a call or chat; when a user clicks on your Featured Listing when you are available to take a call or chat and subsequently adds valid payment information to their account within 24 hours of clicking on your Featured Listing; when a customer with valid payment information (e.g. credit card or debit card) listens to your Featured Listing's voice greeting when using the Browse Greetings option over the phone; when a customer with valid payment information enters the extension of your listing after dialing a unique 800 number that is made available to new customers.
Total Clicks - The total clicks a listing has received in Featured Listings.
Total Cost from Charged Clicks - The total amount you've spent featuring your listings.
Total Earnings from Featured Listings – The total amount of money earned from featuring a listing.
Total FL Earnings per Charged Click - The money you earned, on average, per click from Featured Listings.
Transactions from Featured Listings – Paid calls and mails that directly result from qualified clicks.
Transaction ID – The ID that is associated to each paid transaction (call, chat, or mail).