Featured Listings

1. Choosing a Listing
2. Placing Bid
3. Featured Listings in Action
4. Manage you Featured Lisitngs
5. My Results

You can feature your listing from your My Account page from either the My Listings section or the Marketing Center.

• From the My Listings section, click Bid Now or the edit link ( ) next to your listing (Bid Now indicates you don't have an active bid)
• From the My Listings section, click the Feature My Listings button
• From the Marketing Center, click the Feature My Listings link
  

By clicking the "Feature My Listings" link, you'll be able to view historical performance for any of your listings you've previously featured.

Choose the listing for which you want to place or edit a bid by clicking the circle next to it on the left.

Click "Next."

Keep in mind:

• You can feature as many listings as you want and bid different amounts, but you must create unique bids for each.
• You can only feature a listing in the category in which it belongs.
• If you bid on more than one listing in a category, only the top listing in the sort will be displayed. This is done to optimize the customer experience and reduce your potential click charges.
• Quality matters - only accepted listings that are new or have a star average of 3.5 or higher and have a photo can be featured.

You will see your Listing Category and the listing's current Featured Listing Rank. You will be asked to enter the maximum bid you are willing to pay for each charged click from a potential customer and to select when you want your bid to expire. You can select to keep your bid active until you cancel it, or to set a specific budget that you do not wish to exceed.

To help you determine what you wish to bid, you can review the Historical Bid chart and the Listing Quality Score for the listing that you are currently bidding for.

Remember, as the availability and bids of your competitors changes throughout the day, your Featured Listing Rank, and therefore your exact position, will also change. Rather than focus on your position at any specific time, we recommend that you choose a Max Bid that will maximize your personal return on investment (ROI). You can calculate your Return on Investment (ROI) by using the data available in Featured Listing Results.

Keep in mind:

• No matter what you bid, you'll only be charged one penny ($0.01) more than is required to rank you higher than the listing below you.
• The minimum bid amount is $0.20 and the maximum bid amount is $200.00.
• When using the Budget Feature, the budget must be at least 3 times the amount of your Maximum Bid.
• It may take up to 30 seconds for your position to update after confirming your bid as the database refreshes.
• Your listing must be available to take calls in order to appear in the Featured Listing sort.

For examples of how Featured Listings may work, here are a few scenarios illustrating how your rank can be impacted by your bid.

Bid Example A

Bid Example B

Bid Example C

Once you've placed your bid, monitoring and managing your Featured Listings activity is easy. There are several places where you can manage your Featured Listings. First, you'll notice on the My Account page in the My Listings section that there are several links to Featured Listings information:

• The Bid Now link lets you place a new bid for that listing or
• The edit link ( ) lets you change a bid you've already placed.
• Featured Listing Results button - takes you straight to your Featured Listings reporting, where you can check every aspect of your featured listing's performance.
• Feature My Listings button - takes you straight to the Choose a Listing page, where you can view historical results for each of your featured listings and easily place a bid or change or cancel an existing bid.

Next, from the Marketing Center, you have access to everything you need to get the most out of Featured Listings:

• Featured Listings Basics - links you to the Featured Listings Tutorial where you have access to all the knowledge for managing and understanding this program.
• Feature My Listings - links you straight to the Choose a Listing page, where you can view historical results for each of your featured listings and easily place a bid or change or cancel an existing bid.
• Featured Listings Results - takes you straight to your Featured Listings reporting, where you can check every aspect of your featured listing's performance.

Featured Listing Results can be found from your My Account page via either the button in My Listings or the link in the Marketing Center. Featured Listing Results provide details for each listing that you feature, as follows:

Overview Page: Review your Featured Listings transactions, earnings, and costs.

Once you've selected the data you wish to review, the resulting table will tell you:

Transactions:

• Total Clicks – All "clicks" your Featured Listing(s) has produced for time period selected.
• Qualified Clicks – The count of qualified clicks your Featured Listing(s) has produced for time period selected.
• Transactions from Featured Listings – The count of paid calls and mails that resulted from qualified clicks.

Earnings:

• Earnings from Qualified Clicks – Money earned from transactions directly resulting from qualified clicks.
• Total Earnings from Featured Listings – Total money earned from clicks and all customers acquired from this Featured Listing.
• Total FL Earnings per Qualified Click – The money earned, on average, per qualified click from Featured Listings.

Costs:

• Total Costs from Qualified Clicks – Total cost of featuring the selected listing(s).
• Cost per Qualified Click – The average cost per qualified click to feature this listing.

Go to your Overview Page now by clicking here.

Listings Page: Roll-up of historical data for each featured listing's results.

Once you've selected the time period you wish to review, the resulting table will tell you:

Current data for each Listing:

• Listing Category – This is the category of each listing you have created. Each column adjacent to the Listing Category will tell you the performance of that listing in featured listings results.
• Your Current Position – This is the current position for that listing in its particular featured category if it were available. Your Featured Listing positions may change as Listing Quality Scores, bids and availability changes.
• Your Current Max Bid – This is the current maximum bid you've placed for that listing.

Historical Data for each Listing:

• Earnings from Clicks – Money earned from transactions directly resulting from qualified clicks.
• Total Clicks – The total clicks this listing has received in Featured Listings.
• Charged Clicks – The total charged clicks this listing has received in Featured Listings.
• Avg Click Charge – The average qualified click charge for this listing.
• FL Charge Amt – The total amount charged for featuring this listing.

Export to Excel – When you see this link on the page, you have the functionality to export the data to excel. This is useful as you can take analysis a step further in order to understand your performance and maximize your return on investment.

Go to your Listings Page now by clicking here.

Listing Quality Score Page: Review current performance for each listing as it relates to LQS.

When viewing the Quality Score report, the table tells you the following:

• Listing Category – This is the category of each listing you have created.
• Current Position – Where your listing ranks in relation to others in Featured Listings.
• Top Category – All Keen Listings are combined into the top category Psychic Readings.
• Current Top Category Position – Where your listing ranks in relation to others in Featured Listings when viewed as part of the Psychic Readings category.
• Quality Score Component – There are multiple components that make up the Listing Quality Score including: Quality of Service, Business Performance, Ease of Doing Business, Retention Rate, New Bonds Established, and Repeat Active Bonds.
• My Score – A visual indicator of how well your listing is performing for various LQS metrics.

Bids Page: Review bid history as it relates to max bid, charged amounts and bid statuses.

Once you've selected the criteria (listings, type of bids and time period) for reviewing My Results - Bids Page, the resulting table will tell you:

• Bid ID – Each bid has a unique Bid ID #. You can only have 1 active Bid ID per Featured Listing.
• Listing Title – The title of the listing for which you placed this specific bid.
• Max Bid – The amount of money you set as the highest amount you would be willing to pay for each qualified click for this Featured Listing.
• Budget – This is the Budget you've set - the total amount (if any) that you decided you were willing to spend on clicks while featuring your listing.
• Charged Amt – This is the amount you were charged, for clicks, overall for this specific bid.
• Status – This column displays this specific bid's current status, which can be Active or Inactive.
• Reason – This column displays the reason the Bid ID became inactive.
• Created – This column displays the date and time for when a Bid ID was created.
• Last Updated – The last time the status of this specific bid changed.

Export to Excel – When you see this link on the page, you have the functionality to export the data to excel. This is useful for storing your own records since there are limits on historical data e.g. details of Click Charges are only available for the last 90 days.

Go to your Bids Page now by clicking here.

Clicks Page: Review all clicks; which customers generated them and when; and whether they led to paid transactions or were charged.

Once you've selected the criteria (listings, type of clicks and time period) for reviewing My Results - Clicks Page, the resulting table will tell you:

• Click ID – Each click has a unique Click ID # for tracking purposes.
• Bid ID – The ID # for the bid that was active at the time of click. Clicking on the Bid ID # will show you detailed information for that bid. "No Bid" may be a result of your listing having a relatively high Listing Value Score without an active bid.
• Listing Title – The title of the Featured Listing which received this click.
• Click – The date and time that this specific click took place.
• Click Qualified – The date/time the click was marked qualified. This may differ from the click date if the customer met the qualification criteria within the 24 hour window.
• Charged Amount – How much you were charged for this specific click.
• Max Bid – The max bid for this Featured Listing at the time that you received this click.
• Customer – This column gives information on who generated the click.
• Transaction – This column links to the paid transaction resulting from the click.

Export to Excel – When you see this link on the page, you have the functionality to export the data to excel. This is useful for storing your own records since there are limits on historical data e.g. detailed Click results for Unqualified Click results are only available for the previous 15 days. Detailed Click results for Qualified Click results are only available for the previous 90 days.

Go to your Clicks Page now by clicking here.

Transactions Page: Review all paid transactions as a roll-up or broken down by Recorded, Live, and Mail for the timeframe you choose resulting from Featured Listings clicks.

Once you've selected the criteria (listings, type of transactions and time period) for reviewing My Results - Transactions Page, the resulting table will tell you:

• Transaction – Each paid transaction (call or mail) has a specific ID # tied to it. Clicking on the "Call" or "Mail" link will take you to the details page for that transaction. "Back to Featured Listings Results" allows you to easily get back to page you were viewing.
• Date – The date this transaction took place.
• Customer – This the member name of the customer tied to this transaction. Clicking on the member name will take you to the customer details page in My Customers which you can update notes and see other important customer information. "Back to Featured Listings Results" allows you to easily get back to page you were viewing.
• Listing Title – The title of the listing associated to the paid transaction.
• Earnings – This is how much you earned on this particular transaction.
• FL Charge – This is how much you were charged if there's an associated charged click.
• Why FL – Why this transaction qualifies as a Featured Listings transaction.
• Click Id – This is the actual click that resulted in this transaction. Note: detailed Click results for Qualified Click results are only available for the previous 90 days.
• Bid Id – This is the actual bid that resulted in this transaction. Detailed Bid results are only available for the last 12 months.

Export to Excel – When you see this link on the page, you have the functionality to export the data to excel. This is useful for storing your own records since there are limits on historical data e.g. detailed Click results for Qualified Click results are only available for the previous 90 days. Detailed Bid results are only available for the last 12 months.

Go to your Transactions Page now by clicking here.

Featured Listings Customers Page: Review and analyze historical data for each customer acquired through Featured Listings and their paid transactions with you.

Once you've selected the time period for reviewing My Results - Customers Page, the resulting table will tell you:

• Customer – This is the member name of the customers you have acquired through Featured Listings.
• Total Earnings – These are the total earnings of those customers in selected time period.
• Total FL Charges – Click charges in selected time period. You're only charged if the customer is lapsed.
• Phone Icon – The total number of paid calls this customer has placed to your listings in the time period selected.
• Head Phone Icon – The total number of paid recorded calls this customer has purchased from your listings in the time period selected.
• Mail Icon – The total number of paid mails from this customer in the time period selected.

Export to Excel – When you see this link on the page, you have the functionality to export the data to excel. This is useful as you can take analysis a step further in order to understand your performance and maximize your return on investment.