Honoring Our Black Spiritual Community This Black History Month

What is Black History Month & Why Is It Important?

Black History Month serves as a reminder of the struggle and fight for equal rights that the Black community has faced in the United States for centuries. However, it is also a time to celebrate and elevate the ongoing accomplishments Black Americans have made, and continue to make, in this country. It is a time to fill in the historical gaps and educate on the rich and deep history of Black culture, highlighting the significant contribution of Black communities throughout the modern era and to the present day.

The History of Black History Month

The roots of this nationally dedicated month begin as early as 1915, when Harvard-trained historian Carter G. Woodson and minister Jesse E. Moreland co-founded an organization to bring light to the study of Black Americans and people of African Descent ( The organization, called the Association for the Study of Negro Life and History (ASNLH), is credited with starting the Black History movement that ensued across the Nation, which demanded the recognition of Black History and celebration of Black success in the public domain. Although the foundations of Black History Month started early on in the 20th century, it was not until the 1970s that it was first recognized by the President of the United States at the time, Gerald Ford. Since then, Black History Month has been recognized nationally by government, schools, churches, and other educational organizations in the United States.

When Is Black History Month?

It’s February which means it’s Black History Month! Black History Month was originally celebrated as “Negro History Week” during the second week of February in 1926. The date was chosen strategically as it encompassed and signified the birthdays of both Abraham Lincoln, who’s Emancipation Proclamation of 1863 is recognized as a major stepping stone to abolishing slavery, and Frederick Douglass, one of the most prominent leaders of the human rights and Abolition movement of the 19th century.

Black History Month 2021

Keen recognizes the importance of celebrating and uplifting Black culture all year long. We are committed to this by using our platform to promote Black businesses and to foster a space of genuine connections for our users. has an array of Black spiritual advisors who understand the experiences and needs of the Black community first hand. This offers Keen customers a space for dialogue and understanding without explanation. Keen has the tools in place to help customers find clarity and to be a source of strength for those who are seeking to enrich their spiritual wellness during this emotionally challenging and physically isolating time in history.

Continuing to uplift the Black community, and in this case our Black spiritual advisors on Keen, will create a framework for equity and growth in the future. As Nelson Mandela famously said “to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” Ultimately, encouraging meaningful connections is just the first step to actively supporting Black businesses and the community’s ongoing impact on our platform. To be a part of our efforts, click the button below to connect with one of our Black spiritual advisors today!

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